Product architecture
Navigation is organised by product line and usage context, helping each audience reach the information it needs with precision.
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Actúa Pharma organises a broad consumer healthcare range in a digital environment built for browsing and for connecting to the point of sale.
Actúa Pharma organises a broad consumer healthcare range in a digital environment built for browsing and for connecting to the point of sale. Navigation is structured by product line and context of use, with pages explaining composition and benefits and a pharmacy finder that closes the journey.
How information, experience and operations were organised to build the final result.
Navigation is organised by product line and usage context, helping each audience reach the information it needs with precision.
Filters, categories and detailed product pages explain composition and benefits. The pharmacy finder connects digital research with the point of sale.
The corporate layer brings purpose, trust and innovation into one coherent narrative supported by a direct enquiry channel.
Digital architectures for organising brands, markets and regulated content.