Context before form
Proposition, audience, content and objectives are organised before a visual direction is set.
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Senior technical support for digital products, integrations and complex evolutions, guided by business criteria.
Development
The approach is defined before it becomes a set of screens.
The project starts with the decision the digital presence needs to support, the information behind it and the operations the team needs to sustain. This way, design and technology respond to a specific need.
Proposition, audience, content and objectives are organised before a visual direction is set.
Navigation, content and actions are shaped around the questions that arise throughout the journey.
The system is prepared so the team can maintain and extend it with sound judgement.
Strategy, content, design and implementation are organised around the organisation’s context. Decisions are documented so the team has a clear foundation for launch, maintenance and future development.
Which process you want solved and who does it by hand today. It helps to see the real circuit: where the data enters, who validates it, where it gets lost and which system wins when two disagree.
It starts with the edge cases, not the happy path. What happens with an incomplete order, a customer on special pricing or a sync that fails. That is what determines the real work and the budget.
Access to the systems involved and someone who knows the process for real, not just its documented version. Integrations almost always stall on permissions and unwritten business rules.
With real data in a separate environment and with the awkward cases that have already happened at least once. We also test what happens when the other system does not respond, because eventually it will not.
In steps that disappear and errors that stop recurring: orders nobody has to key in twice, data no longer chased over email, time given back to the team.
It ships documented and with a log of what happens when something fails, so the problem can be diagnosed without calling whoever wrote it. Support is defined separately and in writing.
A selection of work showing context, decisions and outcomes.
Tell us where things stand and we can assess the most useful approach for the project.
