A catalogue that helps customers choose
Agree categories, filters, variants, product pages and documentation using representative products.
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Freelance ecommerce design in Barcelona for complex catalogues, B2B sales and high-value products. We define the buying journey, product content and operations before developing the store.
Ecommerce
The store needs to help customers choose and complete their order.
An online store brings commercial and technical decisions together: what each customer can buy, what they need to know, which price they see and how their order is handled. The brief connects catalogue, design, payment and operations. If a sale needs a quotation or commercial approval, that journey is designed explicitly rather than forcing a checkout that does not fit the business.
Agree categories, filters, variants, product pages and documentation using representative products.
Design basket, identification, shipping and payment, including errors and confirmations.
Define which system maintains prices, stock, orders and delivery statuses.
Bring real product samples, pricing and shipping rules, payment methods, connected systems and the people responsible for content. The proposal separates design, development, migration, integrations and recurring costs. A launch date is agreed once these dependencies are clear.
Customers may leave while choosing a product, seeing shipping costs or attempting payment. The source of the problem is not assumed. For an existing store we review available journeys and data; for a new one we test tasks with real products, variants, availability and error states.
A straightforward purchase may end in payment. A configurable product or negotiated price may need a quotation, customer login or approval before an order. The brief defines these cases, permissions and messages around the actual sales process.
A connection needs documentation, fields, frequency and owners. We establish which system is authoritative and how orders or data are handled when synchronisation fails. Naming an ERP or carrier does not by itself confirm integration feasibility.
WordPress with WooCommerce can be assessed alongside other options against catalogue, editing, connections and maintenance needs. Extensions, licences and limits are reviewed before estimating. The platform does not replace useful product information or defined operations.
Before launch, agreed mobile journeys, search, filters, orders, communications and editing are checked. The plan distinguishes payment testing from real charges and covers access, recovery and support. Pages changing address need a transition inventory.
Compare real work, visual direction and implementation before defining your store.
The published starting reference is from €8,000. The final estimate depends on catalogue, design, content, migration and integrations. Licences, hosting and maintenance are specified separately in the proposal.
WordPress with WooCommerce is assessed when it suits the editing, catalogue and required functions. Extensions, connections and maintenance ownership are reviewed before the solution is confirmed.
Scope can cover accounts, permissions, prices and quotation requests. Commercial rules and the data supporting them must first be documented; these functions are not assumed to be included.
We first inventory products, customers, orders, content and addresses. We agree what is retained and how the transition is checked, taking account of source and destination system limits.
A catalogue sample, markets, languages, pricing and shipping rules, payment methods, current systems and internal owners. If technical information is missing, an initial review is defined to specify the project.
A selection of work showing context, decisions and outcomes.
Tell us where things stand and we can assess the most useful approach for the project.
