A couple of years ago Veronika got in touch with us. She needed our help solving a corporate identity problem.
Veronika was, and still is today, the public face of the LusaRealty group of companies, a business with interests in various sectors.
One of LusaRealty’s complementary business activities is an online travel agency, Endeus.com.
The Barcelona based company had hired Veronika to bring a breath of fresh air to a business that at the time held a very traditional, stagnant position in the market, and so ran the risk of dropping out of the picture altogether.
One of the essential points was the corporate identity Endeus presented to the public through its website.
She quickly realised the competition was eating into their ground and that if they didn’t act soon they’d be out of the game.
Endeus was aimed at people comfortable using digital search tools to book their holidays: a contemporary, sharp, decisive audience, which sat awkwardly against the dated, obsolete look of the old Endeus site.
At that point Veronika didn’t hesitate for a second: she rightly convinced her superiors to prioritise finding a good graphic design studio capable of taking on the challenge and making the website design match what they needed.
After analysing the website’s functionality, its content and its architecture, we were ready to get to work and design a website that would put the company back where it belonged.
The result is spot on: a web design with a fresh, lively style, together with a flat design built so the user has a friendly, uncomplicated experience with good results.
The colour palette and the logo were elements we couldn’t alter, since they came from corporate decisions made in the past, so all we could do here was make good use of them.
http://endeus.com/
Once the direction was clear we set about the graphic design of the website, and after a few proposals we built the result, giving it all the graphic effects that would make the user experience as good and as memorable as possible.
As a reward for our work, a couple of months ago Endeus came back into the tourism sector and its corporate identity can now compete with other search sites in the field. Following our recommendations, they’ve given design and search visibility the importance they deserve and have looked to England, Russia, France and Germany for ways to carve out a place in the travel market.
If you’re still curious about how we approach a job like this, you’ll find a link in our services section covering the design and build of a website.
