Over the following lines of this article we’re going to forecast the logo trends for 2019.
Logo design can be folded into brand creation, but on this occasion we’re going to treat logo design as a thing in its own right.
With its own technical and creative particularities, the field of logo design feels the effect of fashions and new techniques year after year.
Knowing all the particularities that define this sector is part of the graphic designer’s job.
Let’s look at what you need to know to stay on top of the logo trends for 2019.
Logo trends 2019
The explosion of colour
At this point in 2018, and with a series of articles devoted to web and graphic design trends for 2019, it’s no surprise that colour appears in this list of logo trends for 2019.
Colour taking centre stage in design in 2019.
We’re going to witness an explosion of colour in logo design.
Bright colours, saturated colours, strong colours, colour combinations.
This trend relates to the poppiest era of design and touches more than one area of design and fashion.
Logo designs for youth-oriented companies working in leisure and entertainment will be the best applications of this trend.
The classic transformation
This idea, which at first may seem paradoxical, has its origin and its reason in the need to fuse purely classical elements with cutting-edge ones.
The trick here is combining these elements creatively and with purpose.
Taking a very classical logo and bringing it into the present by adding some element or idea tied to the most contemporary design.
An ideal trend for companies with a very traditional, classical image who want to show they live among us and are keeping up too, even if in their own way and without losing their roots.
Shapes and colours
Colour appears again among the logo trends for 2019 and, paired with shape, will give us a huge range of creative possibilities.
We’ll see logos appearing in different shapes, bright logos with the same shape.
Shape in its simplest state, with no flourishes of any kind.
The most modern, freshest companies will use this creative device for their logo design.
Playing with type
Like colour, typography is having its moment and will feature in every list of graphic and web design trends.
The return of typography in all its glory is already a reality for next year.
Over recent months we’ve seen growing use of large-scale type.
Extra-large type that takes on a life of its own, with shape and concept combined to give us a new element in graphic and web design.
The overlay effect
A very interesting device we’ll see among the logo trends for 2019 is the use of overlays.
Overlaying shapes, overlaying colours, and whatever the combination produces.
Colours that form new colours and shapes that, overlaid, form new shapes.
A way of communicating with plenty of possibilities, ideal for corporate and technology companies and the like.
Function winning out over design
This may be the most purist of all the logo trends for 2019.
The root of everything we’ll see next year: the combination of pop elements with a purely figurative sense.
The absolute dominance of function over design.
For a long time creativity and design at any cost have prevailed, sometimes drifting away from the project’s basic needs.
With the aim of reaching the consumer directly, we’re going to see logo designs and creations that deliver as much information as possible at minimum cost.
The result will be designs ideal for large companies that don’t need to tailor themselves to the consumer in fine detail. What they want is to take it all, and they can.
Building with type
As you’d expect, next year typography appears at more than one point in this list of logo trends for 2019.
This time it does so through building with type: logo creation where letters are combined creatively to make a shape, a figure.
All of it with the right technique and the creative knowledge needed to give us cutting-edge logo designs.
Conclusions:
Having got this far, we’ve become expert creative advisers on logo trends for 2019.
These are the keys to understanding the future of logo design.
Colour and typography as the leading players in logo design.
Colour that’s radiant, explosive and unapologetic. A year in which colour will take all the force it has and carry it into the most cutting-edge designs.
And giant type, with both form and content, creating new spaces and new languages for communicating. Spectacular designs with type as the element that represents the design.
