We’re already deep into the Christmas season, with hundreds of messages arriving wishing us a merry Christmas in the form of Christmas cards.
As well as thanking everyone we know — and those we’ve yet to meet — for the gesture, I’m devoting this post to the best Christmas card designs.
Both online and offline they deserve a few lines, since they’re a very interesting way to do a bit of Christmas marketing.
What should I bear in mind if I want to fold our Christmas greeting into a marketing strategy?
- First of all we need to be clear about the goal, and in this case it’s simple: our main goal is to wish people a merry Christmas from the heart.
- From there, what we’ll achieve next is a stronger brand image, with more engagement and more weight behind our brand.
- In our Christmas greeting we should strip out all commercial content; in this case our marketing campaign isn’t out to sell anything — it’s simply a greeting, and as long as people understand it’s from us, that’s enough.
- Lastly, and one of the most important points, it should be as personal as possible: that will build a stronger connection between us and our clients.
Now here are a few tips to make your Christmas greetings the most appealing out there.
Tips for making the best Christmas card designs for 2018.
1.RETRO typefaces.
As you’ll see on this card, using retro typefaces is a very appealing device that gives us that touch of nostalgia Christmas carries with it.
2.Photography and personalisation.
Another option is to shoot our own image and personalise it with text. As you’ll have guessed, this kind of Christmas greeting gains a lot in personality and, if we have a bit of a photographic eye, success is guaranteed.
3.Textures and vectors.
Using a simple colour range and applying shapes with vectors, we can create a lovely optical illusion where texture and form come together to give us a fantastic Christmas card.
4.Fit the design to where you are.
We tend to have an idea of Christmas tied to images that may not match the reality of our own surroundings.
Take the chance to make a Christmas card that fits the world you actually live in.
5.With my own hands.
Go for it — go back to the age of pencils and scissors, make your own Christmas cards the way it was done before machines.
Grab some card, scissors and colours and make a version of a Christmas card that has the best of you in it.
6.Shapes
Play with shapes and formats, get away from the typical A5 Christmas card. You can use any format and, what the heck, you can also make 3D cards that fold together like good packaging. If your Christmas greeting is aimed at the online market, send a flat-pack and invite people to assemble it: it’ll be a nice experience and you’ll show off your creative chops.
7.Make a living card.
As if it were a school project, arrange a still life with everything you want to appear on the Christmas card and shoot a series of photos; you can even add a short making-of video for the fun of it.
8.Show your personality.
You can use the card to talk about who you are and what you do; it’s a good way to remind people why they hired you or what you’re good at.
To pull it off you can personalise your card designs with activities that define you.
And that’s our small contribution; all that’s left is to wish you a very merry Christmas.
