The Brand Impact Awards for graphic design were handed out on 8 September.
Countless professionals from the field gathered that evening to receive their Brand Impact Awards: graphic designers, graphic design studios, advertising agencies and more.
What are the Brand Impact Awards?
The Brand Impact Awards are an international competition rewarding excellence and consistency in brand design, in branding.
The awards are sponsored by Computer Arts.
The judges pick winners across brand programmes and brand campaigns, and by sector, from among 23 categories including fashion, sport, entertainment, culture and undefined.
So winners are judged within the category their design is entered in.
Graphic design studios use the occasion to make themselves known and to learn; it’s worth never forgetting that the craft of the graphic designer is always evolving.
The key to success is constant evolution, the endless learning of knowledge and technique.
How do they work?
The important points about these awards are:
- Entrants, professionals in graphic design and branding, will be judged within the context their work sits in and the sector their work is aimed at.
- Each sector splits into two strands: branding programmes and branding campaigns.
- The judges reward designs built on consistent ideas, design and execution rather than a one off gesture. That includes print, digital promotion, exhibitions, packaging and graphic design in general applied to branding.
To whet your appetite so you can follow these awards regularly, here’s a selection of the winning work from this edition.
Winner: Society for Experimental Biology.
The Society for Experimental Biology created new branding to reach both established scientists and younger generations, combining bold lines and shapes with brightly coloured biological illustration.
Magnificent graphic design, very well matched to its purpose.
Special mention: The Clearing – Breast Cancer Now
When Breakthrough Breast Cancer and Breast Cancer Campaign merged, they needed to unify their brand to make the most of their combined efforts.
The graphic design work is magnificent and gives a different feel to the usual campaigns in this area.
Winner: North – Co-op
North faced the challenge of reworking the brand’s branding and bringing back the iconic 1960s identity. The result is brilliant, standing out for being bold and current: graphic design with great care behind it.
And that’s our selection of three Brand Impact Awards winners. If you love graphic design and like to stay at the forefront of creative work, do visit their site and take a look at the winners; you’ll certainly be struck by the quality of some of the work that has rewarded the best graphic design studios.
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