The field of digital marketing keeps growing, which is why it pays to stay on top of what the digital marketing trends for 2019 will be.
The technological improvements we witness year after year give us the chance to widen our reach to consumers.
Marketing campaigns are increasingly more effective and more personal.
We can reach the target audience more easily and achieve greater engagement with consumers and clients.
But to stay current you always have to keep one eye on the future.
These are the keys to knowing what the digital marketing trends for 2019 will be.
- App integration and chatbots
- Voice search
- Influencer marketing
- Mobile eCommerce
- Virtual and augmented reality
- Content automation
- Accelerated Mobile Pages (AMP)
- Stories
Digital marketing trends 2019
App integration and chatbots
As we’ve said, advances in technology, hardware and software just keep coming.
That’s why a very fertile field is opening up in front of us for digital marketing.
Today it’s already common to see consumers holding conversations through apps like Facebook and Whatsapp.
Given how used to this we are, one of the digital marketing trends for 2019 will be offering an automated service where a chatbot answers customers’ questions.
If the software and hardware are powerful enough, we can have a chatbot serving customers anywhere and at any hour.
It’s still a field with a lot of work ahead of it, but it’s undoubtedly the future.
Machines that answer our questions around the clock.
Voice search
In 2019 we’re going to witness the explosion of Voice Search.
Apple was known in its day for its assistant Siri, with mixed results.
But now it’s Google’s turn — with a cry of «Hey Google…» we’ll be able to search directly using voice commands.
The software has improved enough for it to become one of the digital marketing trends of 2019.
The possibilities of Voice Search are very interesting: it simplifies searching for consumers and makes the service far more accessible to all kinds of people.
Influencer marketing
In digital marketing we’ve reached a point of product oversaturation and consumers have entered a phase of distrust.
Naturally, when that happens, the ideal thing is to redirect consumer trust and find a way to win it back.
One way to do that is to bring our product closer to the target audience; since doing it directly no longer works, the ideal is to take an intermediate step.
Using and hiring public figures, influencers, to back our product.
The influencer has the consumer’s trust, and we have the influencer, so… easy work.
Choosing the right influencer is key to the success of our marketing strategy.
Mobile eCommerce
Internet use via mobile is already at 70%, so 7 out of every ten people go online from a mobile device.
Naturally, one of the digital marketing trends for 2019 will be building shopping apps specifically, Mobile eCommerce.
Making online purchases easy from a phone can be the key to capturing the impulse buy that happens in the supermarket queue or on the metro home.
Virtual and augmented reality
Another of the digital marketing trends will be the use of virtual and augmented reality in product presentations.
Although it’s a technology with a lot of growth still ahead of it, we can already include it on this list.
Today it’s possible to improve customer engagement by offering an entirely new and participatory experience.
Content automation
Usually the word automation sits at the opposite end from the idea of personalisation.
That’s the past; now, with good software and powerful machinery, we can map out a marketing strategy with content that’s both automated and personal.
With good programming and solid algorithms in play we can train our software to spot trends and behaviour patterns for each user.
The process builds over time, and the more the consumer takes part, the more powerful and effective the automation and content offering becomes.
It’s the antechamber to the artificial intelligence everyone talks about and that still feels so far away.
Accelerated Mobile Pages (AMP)
How fast our web pages load affects the page’s SEO.
Google has been investing in this technology since 2015 and the result is that load speeds from mobile devices keep improving.
Bandwidth keeps growing and with it the possibilities.
A percentage of cart and search abandonments come from users who can’t reach the content they want quickly and go looking for an alternative.
So being the fastest pays off, as always.
Investing in a marketing strategy that accounts for bespoke website design and development, with a design made specifically for mobiles and tablets, is vital to staying current.
Stories
Tied to the growing need to personalise our product and achieve greater engagement with the consumer, along come stories.
One of the digital marketing trends for 2019 will be stories.
Instagram and Facebook committed to this device in digital marketing some time ago, and we’re going to see it applied across every sector.
Through stories we get closer to the customer; combined with a good influencer they’re a very powerful commercial weapon.
Conclusions:
Digital marketing is redirecting its efforts towards reaching the most consumers with the most possibilities.
What it needs is greater engagement with the customer.
To that end, every digital marketing technique is being reinvented so it can be folded into new strategies that answer those needs.
Consumers distrust sellers, but sellers stop selling: they become your friends, your points of reference.
Sellers no longer sell you anything — they just advise you to keep all these digital marketing trends for 2019 in mind.
